Samsung Electronics is a well known and recognized brand of electronic goods for consumers in India. It started its operation on December 1995 in India. They are not only recognized for their electronic goods but also for their telecom and IT products. They have created a reputable position in the Indian market through their quality assured products. In India, they are basically headquarters of South West region of Asia.
They started their business operation in India by establishing their manufacturing unit in Noida from where the manufacturing of various LED TVs, LCD TVs, mobile phones, washing machines, refrigerators, air conditioners and many more electronic products takes place. Their second manufacturing unit was established in Tamil Nadu at Sriperumbudur in 2007. Apart from this they also posses two separate R&D units at Bangalore and Delhi.
Due to their quality end products, innovative technology and endless services, they have been able to grab various recognitions and awards for them. Not only this, they also look after the environmental and social needs of the country in order to support effectively their CSR programs. In fact, they have launched a project with the name of Samsung Hope in which the areas of community development, education, sports, culture and social welfare are looked after with care and concern to address the rising needs of the society.
The major criterion of their preference is their experiment with innovation. All their products turn up with the slogan of experience innovation. Due to the increased advancement in the technology, Samsung has also brought forward the latest technology innovations in all their products. They work in complete coordination with their global R&D network, business partners and their supply chain in order to present the most innovative product for the utility of the customers. Their research and development team is the major strength of its popularity. They are the backbone in the realization of innovation.
Mision- To inspire the world with innovative technologies, products and designs that enrich
People's lives and contribute to a socially responsible, sustainable future
Vision- Samsung India aims to be the 'Best Company' in India. 'Best Company' in terms of the internal workplace environment, our manpower, our products as well as our efforts to make our customers happy through our products and services. Samsung aims to grow in India by contributing to the Indian economy and making the lives of our consumers simpler, easier and richer through our superior quality products.
Manufacturing
At present they own two state of the art manufacturing units in India- one at Noida and the other at Sriperumbudur, Tamil Nadu from where the most innovative and creative products are manufactured. Various outstanding products of innovative technology of Samsung include LED TVs, LCD TVs, fully Automatic washing machines with front load, Semi automatic washing machines with top load, Split air conditioners, Refrigerators and mobile phones. They are considered to be the second largest mobile phone manufacturer in India. They have manufactured huge variety and designs of mobile phones from the time of their inception varying in features and design.
They work in coordination with the domestic industry of components and their business partners to continuously improve and enhance the quality of their products and the process of their manufacturing. Apart from this, they make use of eco friendly components according to the norms of ROHs while manufacturing their products.